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Notes from the build.

How we think about media, software, and a model built to grow revenue instead of billing for hours.

3 min read

The plan gets made in the room

Nobody needs a CPM at their desk. They need it in the meeting, in the hallway, on the call — which is exactly where media planning software has never been.

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4 min read

A translate button is not a translation

Most "localized" sites are one URL wearing a language switcher. To a search engine, the other eighteen languages don't exist. We rebuilt ours the hard way.

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4 min read

Your next client may never see your homepage

Buyers are starting to ask an assistant instead of a search engine. The assistant answers — and nobody clicks. That changes what a website is actually for.

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4 min read

The model is the easy part

Anyone can wire up a model in an afternoon. The reason most AI features never ship is everything that happens after the demo.

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3 min read

We prototype in days, not quarters

The biggest risk in a software build isn't the code. It's spending six months building the wrong thing. The fix is to get something real in front of people fast.

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4 min read

Most “AI” in adtech is a wrapper

The word is on every pitch deck in the industry. Almost none of it survives contact with a live campaign. Here's the difference between a demo and a system.

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3 min read

Good product is mostly subtraction

The instinct on every roadmap is to add. The products people actually love are defined by what their builders had the discipline to leave out.

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4 min read

Built to build, not to extract

Most of the ad industry is engineered to bill you, not to grow you. We built Revenue Arc the other way around — and it changes everything about how we work.

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3 min read

Reach is a vanity metric

Impressions are the easiest number to grow and the easiest to fool yourself with. If a metric can't be tied to revenue, it's decoration.

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3 min read

Precision beats spend

How the biggest anime opening in U.S. history happened without a studio budget — with Revenue Arc as the sole media partner — and why targeting the right person beats outspending the competition every time.

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4 min read

Why we build our own software instead of renting a stack

Every agency rents the same tools, so every agency has the same edge: none. The advantage moved into the infrastructure.

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3 min read

DOOH is the most underrated channel in media

Out-of-home stopped being a billboard you couldn't measure. Tied to digital retargeting, it's one of the sharpest tools we have.

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4 min read

The case for white-label media

Building an in-house media department is expensive, slow, and risky. Renting the engine and keeping the relationship is the better trade.

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3 min read

Reach buyers before they're in-market

By the time someone is actively shopping, everyone is bidding on them. The cheaper, smarter moment is before demand forms.

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3 min read

The audiences you should never target

Most targeting models only learn who to chase. The bigger gains often come from learning who to skip.

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3 min read

Your media plan shouldn't live in a spreadsheet

Spreadsheets are where media plans go to break: stale benchmarks, broken formulas, and a deck you rebuild by hand every time something changes.

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3 min read

RFP season is a tax. We automated it.

Agencies lose thousands of hours a year answering the same questions in a slightly different template. That time should be spent winning, not formatting.

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4 min read

The middle layer is dead weight

Most of what sits between a client and the people doing the work adds margin and latency, not value. We took it out.

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Notes from the build

How we think about media, software, and growth — a short email when we publish something worth your time. No spam, unsubscribe anytime.