Add a media department without adding the headcount.
Revenue Arc is a white-label media buying partner for agencies that want to offer cross-channel planning and execution under their own brand. We run search, paid social, programmatic, YouTube, CTV, DOOH, audio, and in-app while the agency retains the client relationship.
Best for
Independent agencies, creative shops, consultancies, and regional networks that need broader media capability without hiring channel specialists and building an ad-tech stack.
What is included
- Cross-channel media planning and forecasting
- Buying, pacing, optimization, and brand-safety controls
- Client-ready reporting under your agency brand
- Consolidated billing and media-spend reconciliation
- Self-serve software or fully managed execution
Why teams choose Revenue Arc
Your brand stays in front
We remain behind the agency and never approach its clients directly without permission.
No retainer or management fee
Revenue Arc is paid through the media it runs, so planning and launch do not add another agency fee.
One operating layer
Planning, buying, optimization, reporting, and billing share the same platform and data loop.
Revenue Arc was the media partner behind a record $70M North American anime opening, using DOOH, proximity retargeting, CTV, OTT, display, and modeled audiences.
What to agree before the first launch
- 01
Brief and fit
Agree the audience, business outcome, markets, channels, and which work stays with your agency.
- 02
Scope and funding
Confirm who pays the media budget, what costs it includes, any credit, and who approves changes. No management fee does not mean no media spend.
- 03
Measurement and reporting
Name the source of truth, conversion definitions, attribution window, comparison method, and reporting owner before delivery starts.
Agree what a useful report contains.
Start with delivery and spend, then show business outcomes with their definitions. Put attributed conversions and any experimental lift in separate rows. End with the next budget decision, its owner, and the evidence needed to make it.
Download an editable campaign report templateA blank planning template, not a client report or a promise of specific reporting features.
Make the decision with a useful brief.
Outsource media buying or hire a team?
Leave with a comparable cost model, a list of responsibilities, and a shortlist of questions to ask a potential media partner.
Read the guide and get the worksheetWrite a CTV measurement brief before buying media
Leave with a shared experiment brief and a reporting structure that makes the limits of each metric visible.
Read the guide and get the worksheetFrequently asked questions
Will Revenue Arc contact our clients?
No. The engagement is white-label: your agency owns the relationship, and Revenue Arc stays behind your brand unless you explicitly invite us into a conversation.
Which media channels are supported?
Search, paid social, programmatic display and video, YouTube, CTV, DOOH, audio, and in-app are supported through one operating model.
Is there a long-term contract?
No long-term contract is required. Engagements can be wound down within 30 days. A test campaign can be scoped before scaling; funding, duration, measurement, and commercial terms are agreed before launch.
Does no management fee mean the media is free?
No. Media spend is part of the campaign budget. Revenue Arc is compensated through the media and ad-tech partnerships it operates. Confirm the full budget, included costs, funding responsibilities, and any trial credit in the agreed campaign terms.
What needs to be agreed before a campaign starts?
The brief, channels, audience, creative, funding, access, approvals, reporting cadence, and measurement plan. Assign an owner for each. Your agency keeps the client relationship; we agree the operating responsibilities together.