ArcOps
Live nowOne control tower for paid-media operations.
ArcOps brings the ad accounts your team already runs — Google, Meta, LinkedIn, TikTok, Pinterest, Snapchat, Reddit, X and more — into one operational view. It tracks pacing, spend and efficiency across every campaign, catches the leaks a platform dashboard hides, and files a specific recommendation for each one. A person approves every change. Run it yourself, or have our team run your campaigns under your agency's name.
Sign in, don't set up
Connect each platform with its own sign-in. Import every campaign in one pass, and new campaigns are picked up automatically every hour.
16 buying platforms, one screen
Pacing against plan, spend, CPA and ROAS for your whole portfolio, grouped by platform and sorted by what needs attention. Stop checking 16 tabs to answer one question.
Catches the leaks early
Underpacing, overspend, invalid traffic and KPI drift are flagged as they happen, checked every hour and sent to your inbox — not discovered in the wrap report.
A copilot that proposes
Every alert comes with a specific fix, the reasoning behind it and the dollar impact. The AI explains and prioritizes; it never invents an action.
Every change on the record
Nothing changes without a named approver or a policy you set. Each decision is written to a permanent log — the audit trail a white-label client relationship needs.
From plan to live, no re-keying
Send a finished plan from ArcPlanner straight into ArcOps and track it against the plan from day one.
How it works
Live in four steps.
Connect your accounts
Sign in to each ad platform and pick the accounts to import. You can also start straight away with simulated campaigns.
The copilot watches, all day
It tracks pacing, efficiency and anomalies across every channel — the leaks a platform dashboard hides until the flight is nearly over.
You decide
Each problem arrives as a recommendation with its reasoning and dollar impact. Approve it, reject it, or let a policy handle it.
Frequently asked
- Can ArcOps change my campaigns?
- Not on its own. Accounts connect for reading and reporting. Changes on the ad platforms stay switched off until each platform connection is approved and you opt in, and every change needs a named approver or a policy you set.
- Which platforms does it connect to?
- Sixteen buying platforms, including Google Ads, Meta, LinkedIn, TikTok, Pinterest, Snapchat, Reddit, X, Amazon Ads, The Trade Desk, DV360 and StackAdapt. The major platforms connect with a one-click sign-in; our team helps set up the rest.
- Is there a free plan?
- You can start free with simulated campaigns to see how the control tower works. Connecting live ad accounts is part of a paid workspace — talk to us about access.
- How does it work with ArcPlanner?
- Send a finished plan from ArcPlanner to ArcOps. It arrives ready to track, and pacing and alerts flow back to the plan.
How you run it
One engine, three ways to run it.
Self-serve
Connect your accounts and work from the console: one portfolio view, live alerts and copilot recommendations for every campaign.
Managed
Hand the campaigns to Revenue Arc's media team. We run them under your brand, and your clients never see us.
Autonomous
Policies you set once — spend caps, allowed channels, the changes it may make — let approved fixes apply without waiting on a person. Pausing a wasteful line comes first, platform by platform.