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← Advertising Academy

Module 6

Optimization

Turn performance data into better decisions.

5 lessons · 48 min

  1. 26

    Launch a disciplined learning loop

    Turn performance data into better decisions.

    9 min · 2 questions

  2. 27

    Diagnosing a plan that is not working

    Work the chain in order instead of changing everything at once.

    10 min · 2 questions

  3. 28

    Creative testing that produces answers

    Test ideas, not decorations.

    10 min · 2 questions

  4. 29

    Frequency, fatigue and refresh

    Every ad has a shelf life. Plan for it.

    9 min · 2 questions

  5. 30

    Scaling what works

    More budget does not simply mean more of the same result.

    10 min · 2 questions

← Measurement