Guides & templates

Make the next decision easier to defend.

Compare a media team, write a campaign measurement brief, or scope an AI agent. Each guide includes editable tools you can use with your own team or a prospective partner.

Free downloads. No signup required.

Agency operations

Outsource media buying or hire a team?

Compare hiring, outsourcing, and a hybrid media team with a practical cost worksheet, ownership checklist, and partner evaluation questions.

Includes an editable brief and a CSV template.

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Media measurement

Write a CTV measurement brief before buying media

Define the business outcome, attribution rules, holdout design, and budget decision for a CTV campaign. Includes an editable experiment brief and reporting template.

Includes an editable brief and a CSV template.

Open guide

Software development

Scope an AI agent that can work in production

Turn an AI idea into a build brief with workflow boundaries, data access, approval rules, evaluation cases, operating costs, and a launch decision.

Includes an editable brief and a CSV template.

Open guide

Use your numbers. Keep the assumptions visible.

These are original Revenue Arc planning tools. They are not benchmark studies or promises of performance. The worksheets leave your inputs blank, identify illustrative examples, and link to primary sources where a guide draws on published methods. You can adapt them for your own business and client work.