Module 3
Give every channel a job it alone can do.
5 lessons · 48 min
Build a mix from complementary roles, not a checklist.
9 min · 2 questions
The most expensive impressions in the plan, and when they earn it.
10 min · 2 questions
The fastest place to learn what your message should be.
The most efficient channel in the plan, and the most easily misread.
Cheap reach, retargeting, and the physical world.