Module 2
Turn a buyer description into a reachable audience.
5 lessons · 45 min
Make targeting specific without making delivery impossible.
8 min · 2 questions
Geography, demography, behavior, context, and your own data.
9 min · 2 questions
Every filter you add has a price. Know what you are paying.
A segment only earns its place if it makes you act differently.
Growth comes mostly from people who barely think about you.
10 min · 2 questions