The media campaign for a record-breaking anime opening.
Demon Slayer: Kimetsu no Yaiba — Infinity Castle
Revenue Arc served as the sole media partner on this campaign, connecting DOOH, Display, CTV and OTT with ArcForesight audience modeling. The brief: reach anime fans and potential new viewers around the U.S. theatrical opening with a limited media budget.
- $137M
- North American gross as of March 31, 2026
- #1
- Anime opening in North America, September 2025
- $70M
- Opening-weekend estimate, September 14, 2025
The film's published box-office results, from Sony and Comscore.
The approach
Take the fandom's own turf
DOOH placements in anime, comic and collectible retail environments put the film in front of core fans in the places they already gather.
Retarget by proximity
Devices seen near participating locations were re-reached across Display, CTV and OTT, extending one street-level placement into a multi-screen sequence.
Expand from audience signals
ArcForesight modeled look-alike fans from viewership signals, steering the budget toward the audiences it rated most likely to show up opening weekend.
What the numbers show
The box-office figures are the film's published results. UM's account, below, is what it was like to run the campaign with us. Campaign spend and reach stay confidential.
Planning something similar? We'll agree the audience, reach, frequency and how to measure results before anything launches.
Film results: Sony FY25 Q4 report (March 31, 2026) and AP / Comscore opening estimates (September 14, 2025). Campaign approach: Revenue Arc; agency experience: UM testimonial.
“Let's face it, film marketing is an extraordinarily difficult task and has only gotten harder over the past few years. Then we got an absolutely tiny budget to launch this title, and the typical “hard” of film marketing seemed next to impossible. We were truly looking for a unicorn that could help us - enter the frame: Revenue Arc. We needed something of a one-stop shop that could activate across channels, efficiently, precisely against our audiences, and with extraordinary speed - not only did Revenue Arc do this, they absolutely crushed it. The models they deployed - that the rest of the business hadn't even heard of yet - led to great media results and a record-breaking box office.”
See what we'd do with your budget.
Bring your audience, goal and budget. We will discuss scope, measurement and commercial terms before launch.