Investor acquisition for a company building a new category.
Aptera needed to reach qualified investors quickly while building recognition for an unfamiliar solar-mobility category. Revenue Arc supported the go-to-market and investor-acquisition effort during that growth period.
The results
Funding and presale totals are from Aptera's 2024 annual report. The Nasdaq listing followed in 2025.
The challenge
Aptera needed to build recognition for its solar electric vehicle and reach potential investors during a fundraising campaign.
Revenue Arc supported go-to-market planning and investor acquisition, helping connect the company's product story with its intended audience.
Revenue Arc's role
Revenue Arc supported the go-to-market and investor-acquisition effort. The work focused on reaching potential investors and communicating the product story during a fundraising campaign. The client testimonial below describes that contribution.
About these numbers
Aptera put $2M into media with us and raised $135M: $67.50 for every dollar of ad spend. Its 48,000+ presales are refundable vehicle reservations, as reported in Aptera's 2024 annual report.
Read the story behind the campaign
For a comparable brief, agree on the target action before launch: a qualified investor inquiry, a completed investment, or a vehicle reservation. Report each separately, with its measurement window and cost, so a change in one is not mistaken for a change in another.
“Their efforts had a profound impact on the millions raised, making them an invaluable part of Aptera's journey.”
Public verification
- Aptera 2024 annual report: cumulative funding and reservations (pages 2 and 34)
Aptera reports $135M in cumulative funding and more than 48,000 vehicle reservations, which were refundable presales.
- Aptera: October 10, 2025 Nasdaq approval announcement
The announcement set an expected trading date of October 16, 2025.
- Aptera 2025 year in review
Aptera's subsequent account of its public listing and wider business progress.
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