There's a myth in media that reach is a budget problem — that to win an opening weekend, you simply outspend everyone else. We don't buy it. The campaigns we're proudest of won on precision, not scale.
The clearest example: the U.S. launch of Demon Slayer: Infinity Castle — the biggest anime opening in American history — which our team helped run on a fraction of a studio's media budget.
Find every fan. Skip everyone else.
Instead of buying broad and hoping, we started where the core audience already gathers: digital out-of-home placements in the anime, comic, and collectible shops of every major mall in the country. Then we retargeted everyone in proximity to those screens across Display, CTV, and OTT — turning one street-level impression into a sequence that followed each fan from the mall to the living room.
Finally, we modeled the ideal viewer off real viewership signals and used our own tool, ArcForesight, to find look-alike super-fans nationwide. The budget only ever moved against people genuinely likely to buy a ticket.
We didn't try to out-spend a studio. We tried to out-target one.
The lesson travels
An anime launch and a B2B pipeline have nothing in common on the surface. Underneath, the principle is identical: know exactly who you're for, reach them in the places they already are, and follow them across every screen they own. Do that, and a small budget hits like a large one.
Read the full breakdown in our case study — or tell us your goal, and we'll show you what precision would do with your budget.
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